What is Magazine?
A magazine is a bound, regularly issued, publication which contains variety of information, news, advertisement, pictures and illustrations. It is a periodic publication that contains thoroughly investigated stories. It is a periodical that contains articles of lasting interest, basically targeted at a specific audience and deriving its basic income from advertising, subscriptions, and news-stand sales (Hanson, 2005). Magazines are publications targeted at like-minded consumers. The era of special interest media was popularized by magazines. Their appeal to special or specific audience gives them a competitive advantage over other mass media. The continued expansion and sophistication of the magazine industry creates career opportunities for mass communication and journalism graduates, and further mounts pressure on other mass media to improve quality of their operations in order to retain or increase their audience base.
