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  • Introduction To Mass Communication

    Emerging trends in new communication technologies have enhanced and simplified the communication process in modern society.  The advent of Information and Communication Technologies (ICTs) such as computers, digital broadcasting, satellite and cable television, the internet and World Wide Web, have contributed immensely in not only facilitating the sophistication of the communication process and but also redefining mass communication.  Understanding the rudiments of mass communication in the digital era is essential for surviving in today’s global village.

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