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Introduction To Mass Communication

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  • USD: $6.65

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Emerging trends in new communication technologies have enhanced and simplified the communication process in modern society.  The advent of Information and Communication Technologies (ICTs) such as computers, digital broadcasting, satellite and cable television, the internet and World Wide Web, have contributed immensely in not only facilitating the sophistication of the communication process and but also redefining mass communication.  Understanding the rudiments of mass communication in the digital era is essential for surviving in today’s global village.

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Emerging trends in new communication technologies have enhanced and simplified the communication process in modern society.  The advent of Information and Communication Technologies (ICTs) such as computers, digital broadcasting, satellite and cable television, the internet and World Wide Web, have contributed immensely in not only facilitating the sophistication of the communication process and but also redefining mass communication.  Understanding the rudiments of mass communication in the digital era is essential for surviving in today’s global village.

This book, Introduction to Mass Communication is a rudimentary tour into the world of mass mediated communication in a technologically-driven age.  It is divided into five-parts, each part discussing an interesting theme on modern techniques in communication.

Part 1 of the book is on Communication: Meaning and Nature.  It discusses historical and conceptual issues in communication, the communication process, and mass communication forms and functions in the society.  This introductory part further provides an insight into the relationship between the mass media and society, basic communication theories for understanding the media-society relationship and the nature of mass media audience.

The second part of the book – The Mass Media – contains chapters each of which dwells on a specific mass medium, and explains the basic and impact of the medium on the society.  The third part which treats the theme ‘Media-related industries’ discusses media-related professions such as Advertising, Public Relations, and news reporting, providing dimensions of the relationship between these professions and the mass media in contemporary society. This part also looked at the basics of news gathering and presentation as influenced by new communication technologies.

Part IV of the book which is on Formal and Informal regulation of the mass media discusses the various press laws and media ethics which guide the mass media on the part of professionalism.  It also provides invaluable insight on mass media issues such as the Freedom of Information (FOI) Act, press freedom and protection of news sources, including a discuss on mass media regulatory bodies in Nigeria.

The fifth part of this book is on Global Communication and International Media Systems.  It is unique in the sense that it captures the trends in international communication impact on globalization process. This includes a brief but incisive comparison of international media systems according to what obtains in various continents of the world.  The two chapters in this section are dedicated to discourses on international communication flow from interesting dimensions.

This book provides a guide to practical utilization of communication techniques in achieving objectives in various spheres of life.  The use of free-flowing language in explanation of issues and concepts, including adoption of local examples in clarifying explanations makes the book more interesting. It is recommended for students, scholars, researchers, lecturers and practitioners not only in communication and related disciplines, but every other discipline since no field of endeavour can do without knowledge of at least the basics of communication and mass media operations in the society.

 

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Author

Chinenye Nwabueze

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2,500.00

  • USD: $6.65