One major way of keeping consumers informed about the
existence of a product brand in the market, the brand’s competitive
edge over other brands, and persuasively present the appropriate
message to the right prospects of products and services at a
relatively low cost is through advertising – a non-personal
communication process for promoting goods and services through
a medium to a target audience.

Author: Chinenye Nwabueze

Year of Publication: 2020

Publisher: TopShelve Publishers

Number of Pages: 149

ISBN: 978-219-219-8

File Size: 3.36 MB