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Basics Of Advertising
One major way of keeping consumers informed about the
existence of a product brand in the market, the brand’s competitive
edge over other brands, and persuasively present the appropriate
message to the right prospects of products and services at a
relatively low cost is through advertising – a non-personal
communication process for promoting goods and services through
a medium to a target audience.Author: Chinenye Nwabueze
Year of Publication: 2020
Publisher: TopShelve Publishers
Number of Pages: 149
ISBN: 978-219-219-8
File Size: 3.36 MB
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